MyDesignation Raises ₹40 Crore in Series A to Power Offline Expansion & Category Growth
Kerala-based D2C fashion brand MyDesignation raises ₹40 crore in Series A led by RPSG Capital Ventures to expand offline stores and launch new categories.
Kerala-based D2C fashion brand MyDesignation has raised ₹40 crore in a Series A funding round, led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments.
The development marks a significant milestone in the brand’s journey from a digital-first fashion startup to a fast-scaling omnichannel player.
From Kerala to National Recognition
Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation was built around a simple yet differentiated idea — design-led, culturally inspired fashion for India’s new-age consumers.
Unlike mass fast-fashion players, the brand claims that 90% of its designs are unique and non-repetitive, helping it build a strong identity among Gen Z and millennial buyers looking for individuality.
Since inception, the company says it has delivered ~100% year-on-year revenue growth, serving over 1 million customers across India.
Funding Details & Previous Round
💰 Series A: ₹40 crore
🏦 Lead Investor: RPSG Capital Ventures
🤝 Participating Investors: Veltis Capital, Multiply Ventures, Dominor Investments
🌱 Seed Round (Feb 2025): $1.25 million
The fresh capital signals investor confidence in MyDesignation’s community-first and operationally disciplined approach.
Where the ₹40 Crore Will Be Deployed
According to the company, the funds will be used to:
🏬 Expand its offline retail footprint via company-owned stores
🧑💼 Strengthen senior leadership across finance, supply chain, merchandising, and marketing
🧵 Launch new product categories
🌆 Open 8 new stores across Chennai, Hyderabad, and Bengaluru
Currently, MyDesignation operates through a digital-first model complemented by physical stores in cities including Bengaluru, Kochi, Thiruvananthapuram, and Calicut.
The Bigger Play: D2C to Omnichannel
India’s D2C fashion ecosystem is maturing. While digital helped brands acquire customers quickly, offline retail is becoming a key driver of brand trust, experience, and higher average order value.
MyDesignation’s strategy reflects this shift:
Build a strong digital community
Drive repeat purchases
Expand offline in high-intent urban markets
The move positions the brand to compete not just as an online label, but as a full-fledged lifestyle fashion brand.
What Sets MyDesignation Apart?
✔ 90% unique design philosophy
✔ Community-driven engagement
✔ Strong repeat purchase rates
✔ Focus on culturally inspired casual wear
✔ Balanced digital + physical growth model
In a crowded D2C landscape, differentiation through design and identity could be the brand’s long-term moat.
BeingFounders Take
MyDesignation’s ₹40 crore Series A is not just a funding story — it reflects a larger trend in Indian consumer startups:
Digital-first validation. Offline-led scale. Community-backed growth.
As India’s fashion D2C brands mature, capital is increasingly flowing to those that combine creativity with operational rigour.
If executed well, MyDesignation could emerge as one of Kerala’s most successful homegrown fashion exports to the national stage.
For more startup funding stories, founder journeys, and India’s emerging D2C brands — stay tuned to BeingFounders. 🚀